About this Item: Wiley, 2003. It's aesthetically pleasing, full of colorful illustrations and photos. Read the full review here: A brand identity guide that goes wide but not deep. The spine may show signs of wear. She has been the principal of several design firms as well as a consultant to some of America's largest business consulting groups. Her clients include entrepreneurial companies and foundations whose leaders embrace the future.
The spine may show signs of wear. The circle-based diagrams found throughout the book look like something out of a boardroom powerpoint presentation. Designing Brand Identity A Complete Guide to Creating, Building, and Maintaining Strong Brands Second edition by Alina Wheeler Designing Brand Identity, an innovative approach -- blending practicality and creativity -- is now in full-color! What are three adjectives that summarize how you want to be perceived? Connecting readers with great books since 1972. Atlanta 1996 Centennial Olympic Games. Earthlight Books is a family owned and operated, independent bookstore serving Walla Walla, Washington since 1973. I keep this around me because it's that type of book that you go back to when you need help or specific information. Step 3: Do Your Research When you begin a branding project, you want to approach each phase from a philosophical and highly critical standpoint—inspect, poke, and prod until you get to the core of your brand.
All pages are intact, and the cover is intact. At ThriftBooks, our motto is: Read More, Spend Less. Hardcover lacking the Dust Jacket. Designing Brand Identity talks a bit about the various forms a brand can take and the process for the development of each. I am not impressed by this book.
Possible ex library copy, thatâ ll have the markings and stickers associated from the library. Local and global, public and private, these highly successful projects, created by branding firms, design consultancies and in-house creative teams, inspire and exemplify original, flexible, lasting solutions. Example: Photo guidelines from the brand identity. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. I originally was going to give only two stars rating for this book, but I changed my mind after reading the third part of this book. Furthermore, the book is a difficult read for anyone from novices to branding experts due to the reasons given above. She uses her strategic imagination to help build brands, create new identities, and design integrated brand identity programs for Fortune 100 companies, entrepreneurial ventures, cities and foundations.
Customer service is our top priority!. Dust jacket quality is not guaranteed. That may sound harsh, but one read through her book will justify my position. It's what they say it is. While I feel guilty with the lack of review posts on this blog, I thought why not review some of the books I read for my thesis? Presents the fundamental concepts needed to jumpstart the brand identity process and create a shared vocabulary for the entire team.
Part 2: Presents a universal identity process that underlies all successful brand identity initiatives, regardless of the project's scope and nature. As these are fundamentals of branding, her lack of clarity in explaining them proves detrimental. However, I can recommend checking a copy out of you library if your library actually has one , if you ever find yourself in a position to be working on branding and need a good reference book. Only once you have that intimate knowledge can you translate it into a visual language. Each element influences the other, but it starts with your logo.
The first part is terminology to make sure that your team is all on the same page. Lincoln said character is like a tree, reputation is like its shadow. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. She uses her strategic imagination to help build brands, create new identities, and design integrated brand identity programs for Fortune 100 companies, entrepreneurial ventures, cities and foundations. A copy that has been read, but remains in excellent condition. It has great brand development strategies that actually work so it's perfect for anyone who's willing to start a brand from scratch and anyone who's involved in the brand cycle. I enjoyed this book very much.
A great amount of thought and preparation has gone into this guide. Bookseller: , Washington, United States. Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands, 2nd edition by Alina Wheeler Brand Identity Guide from C. Disclaimer:A copy that has been read, but remains in excellent condition. From global corporate mergers through entrepreneurial ventures and nonprofit institutions, twenty-two case studies portray the brand identity process in action. A total newbie to branding, so my opinion on this book comes from true inexperience.
This indispensable resource presents brand identity fundamentals and a comprehensive dynamic process that help brands succeed. Designing Brand Identity talks a bit about the various forms a brand can ta Designing Brand Identity by Alina Wheeler is a great reference for designers, decision makers, or anyone working in a team to create a new brand, rebrand an existing company, or just looking for some inspiration. For a deeper dive into choosing typography including whether or not to license fonts , see our guide to. It's what they say it is. Part 2: Process Phase 1: Conducting research Questions to ponder Why are we in business beyond making money? I am a solo business owner so I did not need to read the large introduction section.
Reassurance: Brands communicate the intrinsic quality of the product or service. By using the Web site, you confirm that you have read, understood, and agreed to be bound by the. Example: Typography guidelines from the brand identity. Logo A brand identity is an intricate design system. Now the challenge is to figure out how to communicate and enhance those sentiments through visuals. Each of the lists contains so much information, and so much overlap with other lists, that the reader is left with a profound sense of inundation.